Mahindra Tractors Celebrates 60 Years and 40 Lakh Deliveries with Desh ka Tractor

Mahindra Tractors honours Indian farmers with ‘Desh ka Tractor,’ commemorating 40 lakh deliveries and 60 years of its legacy

Mumbai, July 04, 2024: In honour of the Indian farming community, Mahindra Tractors, the country's top tractor brand and a division of Mahindra & Mahindra Ltd. (M&M), today unveiled "Desh ka Tractor: Mitti se Juda, Junoon se Saja," a special initiative marking 60 years of the Mahindra tractor and the 40 lakh tractor units sold since 1963.

Mahindra Tractors unveiled a life-sized tractor-themed sculpture as a tribute to India's industrious farming community. The sculpture captures the essence of the farming community's resilience and was inspired by the design of Mahindra's well-known "Yuvo Tech Plus tractor." Crafted from a combination of diverse soils gathered from more than 4000 farms nationwide, this sculpture is both inventive and imaginative, reflecting the diversity of Indian farming and highlighting the close relationship Mahindra has with Indian farmers.

"Mitti se Juda Junoon se Saja" captures the spirit of Mahindra Tractor, which is to develop farming solutions that are practical enough to operate over a variety of terrains with efficiency and effectiveness. It represents their "Junoon" (obsession) throughout the past 60 years and beyond to improve farming and people's lives in India and around the world.

At a ceremony held at the company's Nagpur production plant, the sculpture was revealed today in the presence of Mr Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd.

Mr. Wagh explained the initiative's main points, stating, “As we celebrate this milestone of serving 40 lakh customers over 60 years, we wish to acknowledge the farmers' trust that has enabled us to achieve this feat. It has inspired us to create a 'Desh ka tractor', showcasing the strong bond between Mahindra Tractors and the hardworking, relentless, and courageous Indian farmer. I extend my heartfelt appreciation to all who helped us reach this milestone.”

Over 60 years, Mahindra has expanded its tractor portfolio to include over 390 different models. In addition, Mahindra Tractors has developed a strong network of more than 1200 dealer partners throughout India during this time. By putting the needs of its customers first, this network has allowed the brand to offer unmatched levels of sales, service, and spare support to an ever-growing base of 40 lakh Mahindra Tractors customers.